FTW — Fit The World
FTW — Fit The World
FTW — Fit The World
AI-powered fitness, personalized for every body.
AI-powered fitness, personalized for every body.
Client
FTW
Role
Product Design, Mobile & Backend
Timeline
6 Months
Client
FTW
Role
Product Design, Mobile & Backend
Timeline
6 Months
Client
FTW
Role
Product Design, Mobile & Backend
Timeline
6 Months
The Problem
Generic workouts don't work.
Mostfitnessappsgiveeveryonethesameplan.FTWasked:whatifeveryworkoutadaptedtoyoursleep,stress,andrecovery?Apersonalizedfitnessexperiencethattrainssmarter,notharder.
The Market
5 audiences. One product.
Gym-goers,expectingmothers,athletes,diabetics,andhomebeginners—eachwithuniqueneeds.FTWservesallfivewithpersonalizedjourneys,unlockingafarwideraddressablemarketthansingle-audiencecompetitors.
The Edge
A daily score that prevents churn.
Arecoveryscore(0–100)adaptseverysessiontotheuser'srealcondition.Userswhotrainsmartstayengagedlonger—reducinginjuryriskandboostingretentioncomparedtostaticprograms.
The AI Advantage
A coach in every pocket.
AIdoesn'tjustgenerateworkouts—itexplainsform,suggestsalternatives,andmotivatesbasedonprogress.Usersgetpersonaltrainervalueatafractionofthecost.
The Ecosystem
Plugged into daily life.
AppleHealth,GoogleFit,Spotify,AppleMusic—FTWconnectstotoolspeoplealreadyuse.Lessfrictionmeanshigheradoptionandlongerengagement.
The Outcome
A fitness system that learns.
5personalizedonboardingexperiences,AIcoaching,recovery-driventraining,andseamlesswearableintegration.Notanotherworkoutapp—afitnessplatformbuiltforretention.
Highlights
5 distinct user segments
AI personal coaching
Recovery-driven retention
Wearable & music integration